Google SEO (Search Engine Optimization) Best Practices
This article will talk about important steps on how to manage SEO and improve site performance at Google.
1 the domain name .
Your domain name must be a brand. Keywords rich in dashes are no longer relevant to the type of. Focus on .com because it's the one that researchers will enter when they're not sure about extensions, and it's the easiest brand to go with. As far as being logged, do it for over a year as this helps Google Trustbox. If you have several related domain names for the same content, it is always a good idea to just take one as the main domain and redirect (301) any other domain to it. This way, you can be sure that there is no duplicate content issues.
Less is better when it comes to web design.
Your text content must exceed your HTML code. Make sure your code is SEO friendly. This is a big difference in compatibility with W3C. W3C is very limited, and it will show a lot of code warnings with perfectly acceptable code. The validation system is simply outdated. You want it to be seo compliant, not W3C compliant. Put it in your mind.
Javascript and CSS, in or out of code?
Good question. JavaScript and CSS must be in external files. They will increase the page size otherwise. Especially when there is the same code for menus or styles on multiple pages when this can easily be fixed by doing it externally.
Demystify the page size limit.
There is no limitation on page size here. Here you are. The 101KB limit is absolutely wrong. But don't take this the wrong way. You need to make sure that your page size is around 40KB on average. Up to 50 KB is fine. Keep in mind load time is a factor, text/graphics ratio is very important for good seo.
Web hosting solutions and their impact.
Use your dedicated server whenever possible. Make sure you have a static IP address assigned to individual domains or groups of domains and make sure it's clean, by not being on any blacklist.
2 Keyword research .
Start with 5-10 key phrases, create content, improve, publish and maybe publish Why? Do you build authority? Then wait until you have at least 100 pages. Otherwise, continue. But 5-10 pages at a time can go a long way towards a reliable site. Remember, what works requires work.
Filter out keywords.
Although follow the previous. After your initial research, basically some data that you have from different keyword tools, you need to rely on your web analytics to see how much of your optimization focus is on your visitors. This is what outgoing means here. You need to look at this information, especially search engine and searcher behavior, and further optimize your site's cycle optimization.
The importance of labeling content.
This is basically bold or italicize the keyword phrases in the content. Don't be late. It is recommended to use it mainly for the user experience. Doing it correctly will bring good benefits.
Marketing and its impact.
Writing articles is a great way to add new content to your site that's worth linking to. Now, in order to fine-tune the content, add your keyword phrase in the first 20 words on the page. Optimize one keyword per page.
The return of specialized authority positions is off the track.
Sites on 3-12 pages known as niche are okay on Google. You don't need to target or optimize every page, but you should have one page for each target keyword phrase you want to rank for. If you follow some type of trusted site, you need daily fresh content of 450-500 words per page. This content can be in the form of daily articles that you can host and publish on your site. Also, a blog or forum is another great way to create new content.
3 meta tag area
DTD statement.
This should be the first tag of the header section in your code. Document type metadata allows for more efficient indexing with Google, reducing the time your site takes to be in Trustbox as well. HTML 4.0 or 4.01 should be the standard, and in most cases the transitional type should be used.
The most important title.
why? Since there are 3 elements in SEO: menu (title was the main element), click (title was the main one) and conversion (which is the subject of all optimization work) too, if that is not enough reason (must) it should be the only element that It is indexed and used to list link text in Google SERPs (search engine results pages). An average length of 7 to 8 words is optimal.
the description.
Used by Google to create a text summary in the page description if available, so make sure the content of this tag is searcher-friendly and not seo friendly. If you are in a competitive market, this tag will not be taken into account, but you should get it for the visitor. An average length of 150 characters is fine.
the main words.
Google is already using this tag against you, meaning that it is used as a spam checkpoint for page content. Also, do not include your niche keywords here, as you will be given competition tips about your SEO . Put your keywords across the content instead. Here I use an average of 200 characters.
Make sure that you use different combinations of keywords for each page, in other words, that they are unique to each particular page.
Character set type.
Another element in the header section, this element tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easily with the 8859-1 flag, since it won't do any data encoding, which can take a lot of extra time. The encoding includes UTF-8 and should be used for forms that accept non-standard characters, such as foreign users from other countries.
4 Link areas for off-page seo for Google
Cross-linking does not have the effect it used to.
If you are requesting links now, stop sending automated link requests. Instead, focus on getting natural links from relevant sites using link bait, in other words, content that is worth linking to because of its value. When viewing a link from partners, make sure that their page does not have more than 100 links already, look for a maximum of 20 links when possible, and also that their site is related to the topic of your site. Finally, check if you're getting traffic from the link, or drop it.
Article exchange and Article division.
Engage in article sharing with link partners, breaking articles into pieces to create a series of them for visitors to follow (segmentation). Include comments where appropriate across all articles (different color for highlighting, hint: blue) as it gives visitors great comment content and overcomes duplicate content penalties.
Your internal link structure.
You want the PageRank to be passed to your traffic pages, so avoid absolute links to About Us, Privacy Policy, etc. Use absolute links within your content areas, not in navigation. PageRank score is directly affected by this. The sitelinks filter includes internal pages now, so keep that in mind. Also, make sure you have a relative link to your homepage from each page. You should link to trusted directories or portals as much as external links. Always use the target keyword phrase for the anchor text. It's also wise to change the anchor text when linking to your internal pages, and it should always match your unique phrase.
A few more words in the PageRank.
The algorithm does not calculate any PageRank of less than 4. This explains why Google displays backlinks for any domain much less than other search engines. You need to get relevant, good incoming links, not just any. Again, the lesser concept can be applied here as well. Few good links always weigh a lot of irrelevant low quality links from other sites. Outbound links are displayed from a different angle, and are related to the topic of your site. There is a perfect ratio between quality and quantity in links. You need to get as many links as possible from pages with high PageRank and low overall number of links.
Your link campaign goals.
Set yourself some achievable goals when it comes to connections. Be realistic, try to get one link to exchange, share articles, submit guide, comment forum, etc every day. Check the quality of all links, use the do not follow link attribute or directly remove all links from any site with 100 or more links on their page that is not a reference site.
5 Internal and Analytical Areas for Google Improvement.
Google sitemaps and their importance.
If your site has hundreds of pages, a compressed version of the file can be created. You are required to create an account with Google to take advantage of this feature. Two things to consider before uploading a sitemap file are to verify that your robots.txt file allows Google to crawl the site so that this works in the first place, and that you are checking for 404 error pages on your site. Now why you need this: Google will crawl your site frequently to check for changes in the sitemap file, indexing files it normally wouldn't. So keep it updated with weekly changes. It saves Google time, as it will only focus on updated content, indexing new or updated pages as a feature.
The importance of web analytics.
Track your improvement results and record results by understanding your analytics. It is essential that you keep an eye on visitor paths and exit pages. Make all necessary changes in all of your pages to ensure that you are optimizing those pages that are the most important checkout pages. One way to achieve this is by creating stronger offers, guarantees, and calls to action, among other things. SiteCatalyst is a very powerful solution that has a lot of features. SiteCatalyst provides navigation, e-commerce, content, and other detailed visitor information. It also has a very flexible and data-intensive control panel. One of the great features it offers is the comparison, which allows you to compare different campaigns and groups to see how well they perform against each other, so that campaigns can be optimized. If you are looking for powerful features like customizable dashboards, then Omniture SiteCatalyst might be for you.
Stay out of the supplemental index.
Sites of any age, size, or rating can end up in the supplemental index. As for the second factors, it comes down to refresh rate or duplicate content. For the last one, due to missing items. The first reason for its inclusion in this index is the refresh rate. So how do you solve this problem? Update page content. Change body content mostly. Title changes and title tags help, too. The second reason is that the page is no longer linked internally from the main page or the main category pages. So, the fix? No explanation needed. The last reason is that your site is online but less than six months old. If this is your case, please read my two-part article on Search Engine Optimization (SEO) Basics where you will be able to learn what to do to get out faster.
Final statement on Google seo.
To sum it up, make sure your site is compliant, stays true, stays natural, and stays organic. Focus on the content and bring quality traffic to your site. If people are attracted to your site and make a purchase, Google will also be drawn to the site and the site will rank well naturally. Make it easy on Google, and it will make it easier on you.
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